Archives For christmas

Boarding the WestJet Bandwagon

MH3 —  December 10, 2013

You know what I love best about the WestJet Christmas promo video that was soaring to 4 million YouTube views when I started writing this tonight?

Not the fact that the airline’s project lead for this campaign is a former employee of mine.

Not the fact that I was secretly (?) tipped off by a WestJetter the week before it came out. No, not by my ex-Trojanite!

Not the fact that I probably wasn’t being tipped off, but in fact being used as an influencer to hopefully spread the word.

Not the fact that I cry much too regularly at Christmastime, a condition I blame on Jimmy Stewart and his performance in my fave flick of all time, It’s a Wonderful Life.

No. The thing I love best is that this video was done by a company, WestJet, that treats its customers like it’s Christmas 365 days a year.
This has long been their differentiator and it’s entirely genuine. Hence, when you see this video (and if you haven’t, stop reading my drivel, grab a box of tissue, find a quiet place, dial up Google, and get ready to smile), you believe it to be genuine. Even though, in reality, it’s a stunt. A marketing activity. A promotion. Scripted. Contrived. Amplified. What could be more horrific?! Marketing!

Doesn’t matter. It’s a beautiful piece of marketing by a company that walks their talk.

So kudos to WestJet. Not just for the video, but for a little lesson for all of us in marketing.

Imagine if we all treated our clients like everyday was a holiday?

Merry Christmas!

MH3 —  December 20, 2012

Burnt out from all the Holiday socials you have slogged through?

Running on fumes from all the last minute requests from your boss?

Panicked about the number of presents you still need to buy?

Hang in there. The holidays start in a few hours.

They can’t come soon enough. Seriously. I don’t get this December thing. It is insane. It seems that every year it gets busier and busier. The meetings. The parties. The planning. The final push to hit numbers. The job seekers. The networkers. The out of the blue emails from associates long forgotten. Sick kids. Extra hockey practices. Plus a staff cookie exchange.

Just this morning I’ve got someone else trying to book a meeting for tomorrow. Please go away. It’s Christmas time.

Seriously. I mean it. I’m spent. Tired. Exhausted. I don’t have one more meeting left in me. I can’t even think about when I’m going to buy my niece’s present. Let alone stocking stuffers for ten people. Why does my family still do stockings anyway? (Are you now trying to figure out what Christmas stockings are?It’s not that I’m cranky. It’s the opposite in fact. I love Christmas. My parents always did a great job of making the season feel really special when I was a kid. Snacks for Santa. Sitting in the usually off limits living room reading fables. (Yes I’m old enough to have grown up in a house with “off-limits” rooms.) My Dad pretending that reindeer were landing on our roof.

I just want some time this year to enjoy it. Can’t we slow Christmas down? Create a nice holiday pace? Give it that Hallmark card feel. Heck some snow would help.

That sounds nice doesn’t it? Hopefully you’re going to do the same. Relax. Chill. Take time away from the grind.

Okay? Sound good? You good with this plan?

Great! So stop bloody emailing me!!!!! (-:

Merry Christmas.