Olympic Gold: Lessons from the 2012 London Olympic Games

I didn’t plan to blog three times about my London experience. Sorry if you have heard enough! Hopefully, third time is the charm?

But the more times I have recounted my holiday to people the more I realize what a wonderful professional experience the Games were. I cannot exaggerate what a magnificent demonstration of event management they were to behold. In fact, event management is not a lofty enough title. This was brand management. This was client fulfillment. This was satisfying your customer. This was delivering on your value proposition. This was brand experience personified.

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