Being funny isn’t easy. In fact, trying to be funny can often backfire. Witness my opening at this year’s Canadian Sponsorship Forum? When I promised some insights on how to Rev up your ROI, and my opening slide was entitled “Kick the Bucket” and featured a picture of Michael Jackson,
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At one of the final sessions of the 2011 Canadian Sponsorship Forum, Barry Forth shared the story of how he helped Dundas, Ontario, win the title of Kraft Hockeyville in 2010. The incredible creativity and collaboration demonstrated by Barry and the rest of the committee provided inspirational and highly useful tips for anyone planning a campaign to mobilize a community.
Three top athlete sponsorship experts – Colin Campbell from NHLPA, Chris Armstrong from Wasserman Media Group and Rick Burton from Syracuse University – came together for an interactive session moderated by TrojanOne’s Michael Weisdorf all about achieving ROI from athlete sponsorships. After a brief introduction and video that highlighted the emotional connection many Canadians have with hockey, the session was driven by audience questions.
Michael Browne has worked for a number of different industries, but today at the Canadian Sponsorship Forum, he was presenting information he gained from marketing beer.
As Labatt’s manager of sponsorship and marketing integration, Scott Thompson understands how to use consumer insights to drive a brand, partnership strategy, and marketplace activities. In his presentation, he went through Labatt’s current strategy, what they’ve done in the past and where they’re going in the future.
An expert in conference management, Ian MacGillvray at OOMPH! Events brings out the best in every conference he’s helped organize. Today, Ian helped guide delegates through the process of measuring ROI on B2B investment and demonstrated how they can achieve a high ROI by streamlining and automating their operations to increase efficiency while simultaneously reducing costs and cycle time.
A fixture of the Canadian Sponsorship Forum since 2007, the Canadian Sponsorship Landscape Study provides the most comprehensive analysis of the Canadian sponsorship industry available. This year, the Study shines a light on hot-topic trends in the entertainment industry, while also examining how the 2010 Olympics affected the sponsorship landscape. Dr. Norm O’Reilly, professor at the University of Ottawa and senior advisor to TrojanOne, opened the day to discuss how this valuable data on industry size, spending by sector, activation trends, evaluation practices, strategic priorities and future outlook can be used to back up your sponsorship decisions.