Archives For RBC

12 Partnerships I Loved in 2011

MH3 —  October 20, 2011

We are pitching on a music program right now, perhaps against some of my loyal readers, and I was asked by my staff to provide a favourite music memory.

Mine was J. Giles Band-inspired. Yes, back in grade 10, some girl named Beth dumped my (then) skinny behind, for my best friend Bill. True story. I then proceeded to play the aforementioned “Love Stinks” on my SEARS brand stereo (yes, true story) about twenty times a day for nearly a month. My poor dad threatened to shut off the power if he heard that same beat one more time during his morning coffee.

Love doesn’t actually stink. But jealousy, in a grade 10 sort of way, certainly does.

Yesterday at the Sponsorship Marketing Council of Canada Breakfast Forum, I talked about some of my current jealousies. Specifically, sponsorship programs that I have seen recently, of which I had NO part in, but wish I did. Continue Reading “12 Partnerships I Loved in 2011″…

In the last several years, the ground has shifted beneath the feet of marketers like never before. Andrew Shibata, Head of Brand Marketing at RBC, has experienced this shift and was inspired to charge the change of sponsorship models and social branding for initiatives like RBC’s Blue Water Project. This afternoon, Andy led delegates through an interactive discussion around the need for marketers to drive a social stake into all brand mixes or face the resulting consequences.

Continue Reading...