Archives For social branding

In the last several years, the ground has shifted beneath the feet of marketers like never before. Andrew Shibata, Head of Brand Marketing at RBC, has experienced this shift and was inspired to charge the change of sponsorship models and social branding for initiatives like RBC’s Blue Water Project. This afternoon, Andy led delegates through an interactive discussion around the need for marketers to drive a social stake into all brand mixes or face the resulting consequences.

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