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Delegates arriving at the presentation from Chuck Phillips and Kyle Romaniuk of Cocoon Branding were greeted with a single yellow slide reading: “Before we begin, write down as many uses for a paper clip as you can.” What followed was an interactive workshop with delegates getting hands-on tips on how to be creative and generate new ideas, which inspired creativity, allowed delegates to go home to foster a more creative working environment, and contributed to the development of a more creative world.

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