Archives For #csf2011

David Corelli from TrojanOne is truly passionate about sponsorship and how it is an important business tool that can solve problems throughout an organization. In one of the first sessions of the day, he spoke to a full room about the five business priorities that can be advanced using strategic sponsorships: consumer perception, employee engagement, earned media, new business relationships and community engagement.

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Social media is an important tool that companies and properties alike can use to connect with their audience, but engagement is about much more than simply being present. Dave Thomas from Radian took the stage at the 2011 Canadian Sponsorship Forum to discuss the importance of listening, measuring and participating in a social media program.

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The 2011 Canadian Sponsorship Forum has officially begun! Justin Orfus kicked off the opening ceremonies with an introduction of five of the TrojanOne team members, and then encouraged the audience to introduce themselves to those around them. Next, Mark Harrison of TrojanOne took to the stage to introduce the weekend and give an overview of how to rev up your ROI.

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Welcome to CSF 2011!

MH3 —  June 10, 2011

It’s finally here! Yesterday, I hauled myself out of bed at 3:30 a.m., took two separate flights, and spent the evening greeting arrivals to the Montreal airport for one thing – the 2011 Canadian Sponsorship Forum!

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