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As Labatt’s manager of sponsorship and marketing integration, Scott Thompson understands how to use consumer insights to drive a brand, partnership strategy, and marketplace activities. In his presentation, he went through Labatt’s current strategy, what they’ve done in the past and where they’re going in the future.

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Welcome to CSF 2011!

MH3 —  June 10, 2011

It’s finally here! Yesterday, I hauled myself out of bed at 3:30 a.m., took two separate flights, and spent the evening greeting arrivals to the Montreal airport for one thing – the 2011 Canadian Sponsorship Forum!

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