Archives For measurement

An expert in conference management, Ian MacGillvray at OOMPH! Events brings out the best in every conference he’s helped organize. Today, Ian helped guide delegates through the process of measuring ROI on B2B investment and demonstrated how they can achieve a high ROI by streamlining and automating their operations to increase efficiency while simultaneously reducing costs and cycle time.

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Social media is an important tool that companies and properties alike can use to connect with their audience, but engagement is about much more than simply being present. Dave Thomas from Radian took the stage at the 2011 Canadian Sponsorship Forum to discuss the importance of listening, measuring and participating in a social media program.

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