Archives For social media

Sponsorship marketing has experienced a dramatic shift in the way that properties and brands can engage audiences online. Those on the leading edge of this change can see the potential on the road ahead, but are also keenly aware of the traps and speed bumps that can slow down their progress. Today, TrojanOne’s Director of Digital Media, Mark Stewart shined a light on what’s ahead for sponsorship marketing within the digital landscape and gave delegates actionable strategies and tools that brands, properties or events can use to drive better relationships and measurable results.

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Social media is an important tool that companies and properties alike can use to connect with their audience, but engagement is about much more than simply being present. Dave Thomas from Radian took the stage at the 2011 Canadian Sponsorship Forum to discuss the importance of listening, measuring and participating in a social media program.

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