Green Cup

The confetti had barely landed on the Saskatchewan Roughriders’ Grey Cup Parade when the “dynasty” talk started.

If it wasn’t for a couple of excruciating losses in 2009 & 2010, the Riders would be sporting four Cup titles in the last seven seasons. Even winning two in that span puts them ahead of many of their rivals.

But off the field, the green Riders are a green dynasty. It’s estimated they will sell close to $10 million in merchandise this year; more than all other CFL teams combined…unless the Argos release the highly coveted limited edition Rob Ford XXXXL #12 jersey he has been modelling. It’s even more than most of the Canadian NHL teams, minus obvious exceptions like Toronto and Montreal. The Grey Cup Festival week and game generated $123 million for the local economy, which happens to be a part of what is now Canada’s richest province!

Brent Butt joked at one Grey Cup event that Saskatchewan loves football so much because the province is shaped like a football field. I might suggest the economics might also generate some of that affection!

But there is a key lesson in all this excitement. Like Darian Durant, it wasn’t so long ago that the province was trying to wave its team goodbye. They were lovable, yet losers. They were adored, but unsupported.

Magically, the team turned to community ownership and in a dramatic oversimplification, you could say the rest is history. But it’s true; community ownership has built this green machine. Over the Grey Cup weekend, Commissioner Mark Cohon talked about a 10th team for Atlantic Canada becoming a reality. The community ownership idea being eyed as the key business model.

Nothing makes more sense to me, for the CFL, than to see the Atlantic Schooners become a reality. The very real fan club by the same name would probably agree. A 10th team would do wonders for the league.

But I wonder if more teams shouldn’t look at this model. Sport building community. Community building sport. This past May we themed our sponsorship conference “Building Community.” Guess where we held it?

Saskatchewan. Home of the Green Cup!

The Grass IS Greener

This isn’t an “I am Canadian” ad, but Mr. MH3 has watched CFL football almost everywhere in this country.

But the word ‘almost’ wasn’t inadvertently placed in my opening sentence. Incomprehensibly, impossibly, inexcusably, I have never watched a game in the purest home of Canadian football, and also the home of one of my favourite prime ministers. For a Torontonian, I have been to Regina, Saskatchewan more than most, I’m sure. This is trip number 10, I think. Although one of them was during Craven, so maybe that should really count for at least 2.5 trips on its own! But it’s still the only current CFL city that for some reason I’ve never watched a game in. Actually I’ve watched the Riders play when I’ve been in Regina. But I was at a sports bar and the team was in Hamilton, so that doesn’t count.

As I’m bumpily (too bumpily by the way Captain Crunch, if you can hear me up in the cockpit) strutting on gilded wings towards the Regina airport through the evening sky tonight, it’s dawned on me: Grey Cup 101 will be my first Riders home game ever. Holy Horseshoes in my gitch, Luck is my middle name. And no, Dumb isn’t my first.

Rider Pride here I come. You’ll probably be happy to hear, I AM a Riders fan!! Big time. Favourite CFL team of all time. I already put in a deposit for future season tickets. Can’t wait to do a boys weekend trip for a game. Hopefully Russ Jackson, Condredge Holloway, Tom Clements, J.C. Watts or one of our other legendary former quarterbacks will inspire our current pivot’s play.

Yep, it’s true. I’m an Eastern Rider man. Sorry 306, me loving the Red and Black.

But now I’m troubled. Speaking of Red and Black, the new Ottawa team won’t be a Rider brand. So maybe I should become a Western Rider man. I have to admit this is troubling.

Truthfully, I’m not sure who I’m going to cheer for. The Ticats played all year at my alma mater, Moo U, and I’m a big Hank Burris fan and in awe of Kent Awestin. (Oh come on, of course I know it’s Austin). On the other hand Double D and Double C faced some pretty long odds to steal home field advantage for the Coupe final being hosted by the entire province of Saskatchewan. I’m pretty stoked for the football-crazy atmosphere that’s erupting when we are wheels down.

Saskatchewan so loves its football. I was in Calgary, with the 13th man, a couple of years ago and the Red Mile was definitely dyed green that weekend. Oh, I’m sorry. Is there a provincial law against the number 13 in your fair province? How silly of me to forget.

So I will start there. Let’s cheer for coaches on both teams who can count to twelve. Twelve is symbolic of what makes our Canadian game so amazing. Twelve players. Endless motion. Three downs. 110 yards. One optically bigger ball (according to some soothsayer named Lysko that used to be seen north of the 49th).

If you’ve never been to a Grey Cup, the emotion of what my iPad is sharing with you probably doesn’t mean much. This will be number 14 or 15 for me. I really should do an accurate count. I’m not just a groupie; I’m the groupie club President. Grey Cup week has few event peers when cast as a canvas for what our great country portrays.

Hey Canada, park your Ford frenzy for a week (please tell me you liked my pun…Ford…) and smell the greener grass.