One of the time-honoured secrets of speech making is to start with a joke.
Easier said than done.
Not that there is a shortage of material in this world. You can borrow a joke from a speaker you’ve heard in the past. Tread dangerously with an inappropriate line you picked up from the drunken MC at your cousin’s wedding. Search the “www” and commit larceny by using someone else’s material. If you’ve been drinking you may think it wise for some reason to try to write your own. Or if you’re a bonehead, you can always pick someone to make fun of.
I’ve tried all of the above and more. Unfortunately, I think I’ve used the “pick on the innocent” option much too frequently. It’s the chicken’s way out, but it’s far too easy.
But being truly funny. Wow. That’s an art. A craft. A science. Is it a gift? I would say to a point. But it’s a gift that needs the preparation, practice and refinement of an Olympic ski jumper.
I have been thinking about “being funny” in preparation for chairing the 2012 Canadian Sponsorship Forum. I’ve told my team that we need to be funny. Not silly. But funny. Forum is loaded with great information, research and inspiration. Serious stuff. Continue Reading “Ha Ha Ha: Being Funny in a Speech is No Laughing Matter”…