Day 4 of SXSW found me primarily bedridden with bronchitis.
Made a valiant effort to attend a workshop on CX and Content, but was ill-equipped to listen to the presenter babble on more than the 2.5 hours I prevailed. Found a walk-in clinic who put a massive whole in my glut. They called it medicine. Limped fifteen blocks to a pharmacy. Sat through a keynote by the co-host of Myth Busters. Pretty sure he was funnier than my aching head realized. Everyone else was laughing. Picked a horrible spot for lunch and subjected my colleagues to tourist food. Put me over the edge and on my way back to bed.
Hidden meaning?
Not really one you could subscribe to.
In actuality I missed the Berlin party last night.
Plain and simple the Berlin party is what it sounds like. A party put on by the city of Berlin. Interestingly enough, Berlin and Munich had joined forces at South By to promote their cities’ as creative hubs. They created a German Haus where innovators, entrepreneurs, and marketers were encouraged to congregate and ideate. They ran full page wraps around the newspapers delivered to key Austin hotels. They threw the aforementioned parties.
So while I was sleeping, the true SXSW economic engine was motoring on. Living proof that big events are less about what happens between the lines of the formal agenda and more about what happens in the margins.