Safe to say that whoever conjured up the “We Are Winter” headline for the Canadian Olympic Team’s current ad campaign should also get double duty as a weatherman. Many Canadians are shaking their heads at the cold, snow, wind, and ice that just doesn’t seem to stop. My fellow Torontonians are acting like hell has frozen over. But given that Rob Ford is still in power, that date doesn’t seem to have been reached yet.

Contrast your surroundings today with photos of palm trees from Sochi, and it’s clear to all Canadians that We Are Winter!

To keep warm, it’s time to fire up our Olympic cheer and support our athletes. Maybe due to 2010, or maybe I’m too close to my own industry, but it feels like the excitement around these Olympics is unprecedented for an “away” games.

At skiing this weekend, the clubhouse was flying every flag of the competing countries while my 11-year-old competed in a home-made biathlon. His snowboard instructors crafted a special course on the hills which featured a target shooting zone. My son didn’t win, but he didn’t fail his drug test either! All over the hills were kids, instructors and parents sporting Canadian flags, jerseys, jackets, even pants!

At dinner parties, barber shops, nail salons (my fave) and work, more people are wanting to tune in. Or have debates about how a kid from Regina can become a medalist in snowboard slopestyle. Yes it’s flat in the prairies, but Mark McMorris overcame that years ago, and a broken rib this week, to shine in this brand new event.

A telling story I saw unfold this week was when the Canadian biathlon team uniforms were held up somewhere in Russia, almost causing our team to compete in perhaps more natural gear (I made that part up). But the President of DHL Canada jumped in, summoned his troops, and soon the delivery was in the hands of team officials, and our athletes were attired in a more appropriate shade of red!

As the games unfold, Team Canada is only going to get hotter and more stories will emerge. So from chilly Creemore today I say – GO CANADA GO!