MH3 Business Lessons, Canadian Sponsorship Forum, Events, Properties, Sponsors, Sponsorship

Lesson 13: Forecast for 2012 Varying and Ripe for Rainmakers

CSLSLessons Learned in 2011: Canadian Sponsorship Landscape Study

For sponsors, sponsees and agencies, the forecast for the upcoming year was that most see a glass half full scenario, with 35.9 per cent of sponsors expecting to spend more, 58.8 per cent of sponsees expecting more revenue and 70.3 per cent of agencies expecting more billing.

While 48.4 per cent of sponsors plan on similar spending to last year, 32.5 per cent of sponsees expect similar revenue and 8.1 per cent of agencies expect similar billing.

Agencies had the most reserved expectations, with 21.6 per cent predicting less billings, whereas 15.6 per cent of sponsors plan to spend less and only 8.8 per cent of sponsees projected less revenue.

Continue reading “Lesson 13: Forecast for 2012 Varying and Ripe for Rainmakers” →

MH3 Olympics, Sponsorship, Sports

Entitled: Levelling the Playing Field for Canada’s Female Athletes

This year marks the 40th anniversary of Title IX.

I highly doubt when the United States Congress brought the act into legislation in 1972 that it expected to be responsible for helping build the female sport system in Canada. But it has.

The original premise of Title IX was to ensure that women had the same access to competitive sports as men in terms of access to leagues, coaches, facilities, instruction, etc. That would be my technical interpretation of the bill. But the emotional interpretation would be to allow girls to play sports, just like boys.

Continue reading “Entitled: Levelling the Playing Field for Canada’s Female Athletes” →

MH3 Business, Canadian Sponsorship Forum, Marketing, Opinion, Sponsorship, TrojanOne, Work

Passion Juice

I love you.

It’s true.

I may not even know you, but I love you. Oh not all of you. Especially those I don’t know.

And not in a physical or otherwise unallowable manner. But certainly in a passionate manner, I do love you, I truly do. Because you read my blog. It’s the highest honour that you can bestow upon me. You take the time to share in what’s on my mind or happening in my life.

I’m pretty passionate about writing. I’m in a constant struggle with myself to move beyond these weekly unedited, unrehearsed, unscripted, underground submissions. Okay not so underground, but it did sound pretty romantic. Underground blogs. The struggle is to get my act together and write something longer, meatier, more worthy of your attention and effort. Continue reading “Passion Juice” →

MH3 Canadian Sponsorship Forum, Events, Sponsorship, TrojanOne, Work

Ha Ha Ha: Being Funny in a Speech is No Laughing Matter

One of the time-honoured secrets of speech making is to start with a joke.
Easier said than done.

Not that there is a shortage of material in this world. You can borrow a joke from a speaker you’ve heard in the past. Tread dangerously with an inappropriate line you picked up from the drunken MC at your cousin’s wedding. Search the “www” and commit larceny by using someone else’s material. If you’ve been drinking you may think it wise for some reason to try to write your own. Or if you’re a bonehead, you can always pick someone to make fun of.

I’ve tried all of the above and more. Unfortunately, I think I’ve used the “pick on the innocent” option much too frequently. It’s the chicken’s way out, but it’s far too easy.

But being truly funny. Wow. That’s an art. A craft. A science. Is it a gift? I would say to a point. But it’s a gift that needs the preparation, practice and refinement of an Olympic ski jumper.

I have been thinking about “being funny” in preparation for chairing the 2012 Canadian Sponsorship Forum. I’ve told my team that we need to be funny. Not silly. But funny. Forum is loaded with great information, research and inspiration. Serious stuff. Continue reading “Ha Ha Ha: Being Funny in a Speech is No Laughing Matter” →

MH3 Business, Events, Marketing, Sponsorship

RBC Royal Bank Bluesfest Gets “Electro-fied”

Mark Monahan, Executive Director of the Ottawa Bluesfest — *ahem* the RBC Royal Bank Bluesfest — had a lot to sing about on Tuesday night.

Horrible music pun, I know.

I should have toned it down. Especially since he is a rockin’ client of ours. Duly noted.

No? Not even a little grin?

Okay, back to this week’s lyrics.

Monahan and his merry band of festival conductors, marched into the Ottawa War Museum to announce the headliners for the 2012 RBC (sorry branding
police) Bluesfest. Continue reading “RBC Royal Bank Bluesfest Gets “Electro-fied”” →

MH3 Business, Events, Marketing, Sponsorship

This Business of Love

I don’t know if I have ever told you I’m afraid of flying.

Probably an odd thing for me to type on my iPad while winging over Lake Michigan on my way home from the 2012 IEG Conference. This aversion could be the result of a virtual Bermuda triangle of angst. Afraid of heights. Germaphobe. Claustrophobic. What are the technical terms for fear of flying and a fear of heights?

Fear.

It can paralyze individuals, families and societies. Ditto for employees, leaders and corporations.

I once read a simple quote that declared: LOVE, is the absence of fear. Perhaps that should have been the title of Hublot’s Jean-Claude Biver’s rapturing keynote speech on Tuesday. It wasn’t a speech about sponsorship. It was a speech about SHARING, FORGIVING and RESPECTING. Continue reading “This Business of Love” →

MH3 Business, Business Lessons, Canadian Sponsorship Forum, Events, Marketing, TrojanOne, Work

Tour de Montréal

It’s a bit of an oxymoron, but lunching with Andy Nulman is a gas. If you don’t know Andy Nulman, he is the über-charismatic president of the Just for Laughs Festival. It’s his second stint with JFL, the first starting after he was fired as a journalist at 23 and then in 15 meteoric years rose to CEO of JFL. Then left to start Airborne Entertainment, sold it for $110 million, then bought it back for way less, and then returned to JFL in 2010. Wow… And what have YOU done in the last 20 years?
Last week, I jammed a whirlwind dose of Montréal into a 27-hour window. It’s amazing to me that despite the fact I go to the village formerly known as Hochelaga quite often, it never feels often enough. That’s good news for Porter, as I need to go back again soon. What I have realized is that it’s more than the charm of the city and the lure of its events that keeps me coming, but rather it’s the people that provide its spark. Continue reading “Tour de Montréal” →

MH3 Events, Marketing, Properties, Sponsors, Sponsorship, Sports

NHL All-Star Weekend Rocks

My apologies to Allstar Weekend for borrowing their URL to entitle my blog! But it was the first title that popped into my mind, and I am too pooped to come up with something else, so I don’t give a poop if they don’t like it. Besides, I have no idea who this band is…

Just kidding!

Nevertheless, “NHL” All-Star Weekend does rock in countless ways. You may not understand unless you’ve had a chance to be part of more than just the game. The NHL has taken this weekend and elevated it to a major, major, major league marketing extravaganza.

Whether it be the Scotiabank NHL Fan Fair, or the Energizer Lithium Lounge at Saturday night’s party hosted at the Molson Canadian Hockey House, there is something for young and old. Continue reading “NHL All-Star Weekend Rocks” →

MH3 Cause/Fundraising, Marketing, Sponsorship, TrojanOne, Work

Movember’s over. What Next?

Tonight marks the official end of Movember, at least in mo’ world, as I head off to the big Gala Parté at Kool Haus.

It’s been a record year. Last I heard, the Canadian fundraising total was over $32 million and I bet by the time you read this, the number will start with a three, and end above a five (Yes, I am predicting at least $35 million, if my bad word puzzle didn’t make sense).

With over 240,000 people supporting Movember, it has to be one of the largest fundraising events in the country, if not one of the greatest movements of our time.

I am very proud of our company team, MojanOne, chasing our $20,000 goal and our current ranking of number 87 in the ‘Top 100’ corporate teams nationally. Unreal. Super heartfelt thanks goes out to Jody Facchini, our MojanOne team captain. She was elected by her MojanOne teammates to lead our internal committee and knocked it out of the park… like with everything she tackles. She even got my family dog on board!

Also, a HUGE thanks to all of you who supported my own fundraising efforts. As of press time, I was at THREE-THOUSAND, THREE-HUNDRED AND  SIXTY SMACKERS!  Wowee! Thankee!

If you don’t read this until Saturday or later, by that time I will be clean-shaven. I am debating between drunkenly shaving it off myself tonight after the Parté, or waiting till the a.m. to go see Alfred, my trusty barber on Mount Pleasant Road. Any advice amigos?

So now what? It took me a while to get into the swing of things this year, despite my being on the Movember Toronto Committee (Big shout out to Jordan Vader & Casey Rovinelli for their leadership, not to mention Movember Canada national director Pete “Bomber” Bombaci!). In fact, I really didn’t start canvassing hard until mid-month.

Subconsciously, I think I needed to be emboldened by my ‘stache. Once it started to come in… it was almost like I was granted hairy super powers. Because strand by strand, I raised more and more money… to the point where I am now wondering whether this hairy lip was my personal long-lost elixir?
So what’s next? Once my lip turns from black (and grey) to itchy red, what do I do? Can you believe it? Movember has created a new side effect. A post-Movember mood, in the month of December.

What will now galvanize our company? What will dominate water cooler chat? What will we discuss for the first fifteen minutes of every meeting we are in? What will replace the office chirping the growth-challenged have faced?

Perhaps the holidays? Year-end budgets? Office parties? The first sign of snow? School breaks? The race towards NFL playoffs? Boxing Day shopping? New Year’s parties? Resolutions for 2012? All of the above?

Whatever it is… I hope we can all take a wee lesson from Movember. Our time on this earth is precious. Many people will face issues like prostate cancer. Serious, deadly issues. Let’s do our best to conquer these issues. Whether they are personal, physical, or professional.

But along the way, let’s have fun.

MH3 Activation, Business, Events, Marketing, Opinion, Properties, Sponsors, Sponsorship, TrojanOne

12 Partnerships I Loved in 2011

We are pitching on a music program right now, perhaps against some of my loyal readers, and I was asked by my staff to provide a favourite music memory.

Mine was J. Giles Band-inspired. Yes, back in grade 10, some girl named Beth dumped my (then) skinny behind, for my best friend Bill. True story. I then proceeded to play the aforementioned “Love Stinks” on my SEARS brand stereo (yes, true story) about twenty times a day for nearly a month. My poor dad threatened to shut off the power if he heard that same beat one more time during his morning coffee.

Love doesn’t actually stink. But jealousy, in a grade 10 sort of way, certainly does.

Yesterday at the Sponsorship Marketing Council of Canada Breakfast Forum, I talked about some of my current jealousies. Specifically, sponsorship programs that I have seen recently, of which I had NO part in, but wish I did. Continue reading “12 Partnerships I Loved in 2011” →