CSLSLessons Learned in 2011: Canadian Sponsorship Landscape Study

For sponsors, sponsees and agencies, the forecast for the upcoming year was that most see a glass half full scenario, with 35.9 per cent of sponsors expecting to spend more, 58.8 per cent of sponsees expecting more revenue and 70.3 per cent of agencies expecting more billing.

While 48.4 per cent of sponsors plan on similar spending to last year, 32.5 per cent of sponsees expect similar revenue and 8.1 per cent of agencies expect similar billing.

Agencies had the most reserved expectations, with 21.6 per cent predicting less billings, whereas 15.6 per cent of sponsors plan to spend less and only 8.8 per cent of sponsees projected less revenue.

The 2012 Canadian Sponsorship Landscape Study results will be presented at the 8th annual Canadian Sponsorship Forum, July 25-27, at Le Westin Montréal. For more information, or to register now, click here  or contact us at 1-888-400-2228 or by email to info@canadiansponsorshipforum.com.

Check out the Canadian Sponsorship Forum Newsletter weekly for a new lesson learned every Friday, courtesy of the Canadian Sponsorship Landscape Study and participants such as you.

Previous lessons:

CSLS Lesson 1: Building Sponsorship Takes Time

CSLS Lesson 2: Follow the Trend or Spend?

CSLS Lesson 3: Decision Times Vary

CSLS Lesson 4: Where the Money Goes

CSLS Lesson 5: The Right Activation Makes a Difference

CSLS Lesson 6: ROI From Sponsorship Keeps Growing

CSLS Lesson 7: Target the Right Sphere to Maximize ROI

CSLS Lesson 8: Demand Proof that Your Sponsorship is Working

CSLS Lesson 9: Room for Improvement in Sponsorship Servicing

CSLS Lesson 10: The Sponsorship Pie is Big

CSLS Lesson 11: Value in Kind Sponsorship-on a Decline

CSLS Lesson 12: More Sponsees are Doing It Themselves