Words Are Not Enough

Words are not enough to describe the last few days.

Our Canadian women and men laying waste to the Olympic hockey world. Our collective heartbeat thumping as one. Our hopes for gold doubly fulfilled.

We gathered as families, friends, colleagues, and classmates. We celebrated with strangers, commuters, bar hoppers, and barber shoppers. We arranged fake meetings, organized staff parties, and begged for Olympic-inspired class lessons; in hopes we could watch.

Hockey gremlins placed televisions in the strangest of places, as if inspired by the cleverest of Bell ads. Hockey addicts unapologetically stole looks at your laptop screen and bought permission with a shrug that said they couldn’t breathe without knowing the score.

Go Canada Go.

It didn’t come easy and we are glad it didn’t. Handwringing galore over our men’s lack of scoring was rudely overthrown by sheer panic in the women’s final. But while a goal post physically kept the team alive, it was the heart those women shared that downed this American dream.

For our men the final was not so climactic, yet the manner in which they played was equally dramatic. Mega-stars all, yet every one playing like a fourth line grinder, back-checking the Swedes into a ground chuck fit to become an Ikea meatball.

In the end, we can all name the champions we adore. Wickenheiser the ageless wizard. Toews the golden goal getter. At opposite ends of their hockey careers, each a multiple-champion, each surrounded by the same.

There are no words to describe them all.

McRib Fries the Tomato!

I love the fact that Mark McMorris has become the most followed athlete of the 2014 Olympic Winter Games.

He has now triumphed over Shaun White, aka the former Red Tomato, on both the slopes and the internet. Yesterday he was declared the most followed athlete as his broken rib medal-winning performance, combined with his made-in-Saskatchewan good looks, have proven too much for the once untouchable White. You may recall that White withdrew from the snowboard slopestyle event, declaring the course unsafe. McMorris, already suffering from a broken rib, took on the course and safely triumphed.

So now what for McMorris? It would seem the sky is the limit. No pun intended.

He could easily follow his dad into politics and become a provincial MLA….

He could sign with McDonald’s and do McRib commercials until he reaches old age….

He could start dating one of the teenaged groupies who brought him Timbits to his Toronto media interviews this weekend…. (Were they groupies or Tim Hortons marketing staff?)

He could apply for a trademark ruling on whether he or the Grey Cup champs are truly the best “riders” from Saskatchewan….

He could accept the honorary jersey I’m sure the Roughriders will bestow upon him at their home opener….

He should make sure he gets royalties from that same jersey as the Riders would sell your grandma’s green socks if they can make a buck from it….

He could ride off into the sunset, steering his BMW X5 through the prairie glow….

He best get ready for a wild trip.

Olympic Flame

Safe to say that whoever conjured up the “We Are Winter” headline for the Canadian Olympic Team’s current ad campaign should also get double duty as a weatherman. Many Canadians are shaking their heads at the cold, snow, wind, and ice that just doesn’t seem to stop. My fellow Torontonians are acting like hell has frozen over. But given that Rob Ford is still in power, that date doesn’t seem to have been reached yet.

Contrast your surroundings today with photos of palm trees from Sochi, and it’s clear to all Canadians that We Are Winter!

To keep warm, it’s time to fire up our Olympic cheer and support our athletes. Maybe due to 2010, or maybe I’m too close to my own industry, but it feels like the excitement around these Olympics is unprecedented for an “away” games.

At skiing this weekend, the clubhouse was flying every flag of the competing countries while my 11-year-old competed in a home-made biathlon. His snowboard instructors crafted a special course on the hills which featured a target shooting zone. My son didn’t win, but he didn’t fail his drug test either! All over the hills were kids, instructors and parents sporting Canadian flags, jerseys, jackets, even pants!

At dinner parties, barber shops, nail salons (my fave) and work, more people are wanting to tune in. Or have debates about how a kid from Regina can become a medalist in snowboard slopestyle. Yes it’s flat in the prairies, but Mark McMorris overcame that years ago, and a broken rib this week, to shine in this brand new event.

A telling story I saw unfold this week was when the Canadian biathlon team uniforms were held up somewhere in Russia, almost causing our team to compete in perhaps more natural gear (I made that part up). But the President of DHL Canada jumped in, summoned his troops, and soon the delivery was in the hands of team officials, and our athletes were attired in a more appropriate shade of red!

As the games unfold, Team Canada is only going to get hotter and more stories will emerge. So from chilly Creemore today I say – GO CANADA GO!

Sleepless in Seattle

Why in the name of Jim Zorn does everyone think the Super Bowl game was boring?

A safety on the first play from scrimmage?
A pick-six interception return by an obscure linebacker soon to be Super Bowl MVP?
A drum solo by Bruno Mars?
A gritty TD reception by an undrafted free agent?

I thought it was a great spectacle, albeit not a close game.

The highlights, big plays, and momentum-changing moments beautifully illustrated the true storyline behind the game. This game wasn’t about Manning vs Sherman; prolific offence vs dominating defence; skiers vs sippers. It was about Passion vs Precision.

The Precision was Peyton Manning and John Fox and the Denver Broncos’ attempt to out-think, out-plan, and out-scheme Seattle. Instead they were knocked out by the passion of the Seahawks.

That passion oozes out daily through the energy and emotion of Seattle head coach Pete Carroll. Maybe it was the decade in the California sun, but this 62-year-old man looks and acts 42. Once cast off from the NFL coaching ranks as too soft and too caring, his return to the league has been clearly categorized as triumphant with this Lombardi Trophy win.

Carroll honed his approach at USC and created a college football powerhouse with the Trojans. He didn’t change a thing when he returned to the No Fun League. Instead, what he has done is showcase the power of having a purpose, instilling confidence in your charges, and understanding that passion will always win out over system.

Carroll’s will to win is every bit as strong as the namesake on the Super Bowl trophy. It would be a disservice to suggest that Seattle doesn’t have complex schemes and systems. Of course they do. But more than that, they have a culture, a program, and a sense of team that goes far beyond any X’s and O’s.

Licensed to Kill

Around 8:00 PM Friday night I wished that I was anywhere but on a blinding strip of highway, just a few miles north of Toronto.

It was the worst weather you could imagine.

For endless hours the visibility was limited to a few feet. The wind didn’t gust. It blew constantly. Seemingly on demand, when the road got icier, it blew harder. Deserted cars, overturned trucks, spontaneous snow drifts all had to be dodged. I was helpless. Providing me a tiny taste of what a blind person must experience daily, ever hopeful they have safely chosen their path and that those around them are mindful of their vulnerability.

On several harrowing stretches I was forced to stop completely and pray that no one was dumb enough to even attempt to keep moving. Tornado-like snow gusts created a vortex around us that had me convinced our all-wheel-drive wheels would soon be airborne; with me powerless to return our ship to tarmac.

Nearly 180 minutes later, we made it safely to our destination. Beyond the obvious gratitude to the driving gods and relief to have kept my family safe, I was quietly pleased that only once had I let my true emotions show how frightened I truly was.

I think everyone got thanked for their divine intervention. The maker of my automobile. The aforementioned driving gods. My dog’s role as a good luck charm. My fellow drivers for being equally as cautious as me.

At the same time as I was issuing my gratitude, a driver just a few miles from us didn’t exercise the same caution as those that had shared the road with me. Inexplicably he (I actually don’t know their gender) decided to pass a transport trailer.

Seconds later they were dead.

So was their passenger.

Four other people were extracted from their vehicles.

Three were airlifted to hospital with serious injuries, including a one-year-old baby who was ejected from the car. Yet somehow survived.

What could possibly have been so important on a snowy Friday night in Clearview Township that the driver had to pass a transport truck in zero visibility conditions? Was he or she the parent of this child? Or was the baby from the innocent vehicle they struck head on? There were at least two people in that car severely injured. But thankfully alive. For now.

I don’t care how big of a rush you are in. I don’t care how impatient, self-important, impaired, or utterly stupid you are.

PLEASE SLOW DOWN.

Fearmonger

This morning, while taking my son to his freestyle skiing competition, I drove past one of my former rivals from my high school football days.

Predictably, he groaned as I began to tell him about every game we played against this school. Not again, he begged, and I begrudgingly retreated into silence. But silence can often prove to be a blessing, as it allowed me to think about my worst game against this rival.

It was the year I finally won the starting QB position. We travelled to this school for a season opener that we should have won. Instead I let the team down, played a tentative game, messed up my play calls, and cost us a victory.

Why? I was afraid. Panicked I would screw up. Frightened to lose my role. In the end, my fear-induced ineptitude swiftly cost me my QB job. This was my first experience realizing that if you think about something too much, it will come true.

There is no greater enemy in the arena or the boardroom than fear. Nothing frustrates me more than when I hear one of my employees is afraid of screwing up or even worse, afraid of me. I once had a client tell me I scared them.

Creating an environment devoid of fear has been a relentless objective of mine for several years. The only thing I want people to be concerned about is not trying. Not giving their all. Mistakes will happen. Initiatives may fail. Pitches may be lost. But trying and giving it our all is the true victory. Not trying is failure. I think I am most upset with people when they won’t try. The effort is as important as the result.

It’s a lesson we need to apply away from work as well. If you have kids who play sports, you have no doubt been a part of some great seasons and some crummy seasons. Odds are high that during the crummy seasons, your child and her teammates competed in a culture of fear. Usually created by a well-meaning coach who thinks she is installing a system, but doesn’t realize she’s installing a Pavlovian condition.

Maybe she is as afraid of losing as I was? Maybe she too had the same experience when she was 15? Maybe she too will drive past an arena from her youth, where fear got the better of her one game, and realize that fear doesn’t breed success.

Eating My Cake

Heard the most depressing ad on the radio this weekend.

Some yahoo has decided to launch a national search for the “Top 20 Under 20”. Just what I needed the week of my birthday is to hear that. First off I’m already a decade past being eligible for “Top 40 Under 40”, and I’m sure there is a “30 Something” award program that probably wouldn’t even let me attend their ceremony.

But Top 20 Under 20?

One of the advertised criteria is for candidates to identify their contribution to the world. Wow, we hope to find twenty teenagers in this country who have already made a contribution to the world? Seriously, there may be only twenty living teens on the planet that have truly impacted the world.

Perhaps we need to flip this paradigm on its head. Instead of awarding the young, why not recognize the worthy? Recognize those who have accrued, achieved, accomplished.

Top 100 over 100?
Top 90 over 90?
Top 80 over 80?
Top 70 over 70?
Top 60 over 60?
Top 50 over 50?

These awards would be a marketer’s dream, perfectly targeting the wealthiest cohorts in society, and loaded with rich content.

I’m a fan of today’s youth and their potential, enthusiasm, and creativity. Young minds today are powering the greatest innovations of the business world. Young minds are pushing the boundaries of how politics are conducted. Young minds are producing the charities that are tackling the biggest issues created by our flawed world.

Without today’s youth, my company doesn’t exist.

But without the Great Ones who will qualify for my Top “Over” awards, the stage upon which youth perform today would not exist. The Great Ones fought off dictators, stared down oppressive regimes, created a stable economic model, built robust education systems, and made health care attainable. All of which will produce more nominees for my awards than I can possibly imagine.

Good luck to all the Top 20 Under 20 nominees. But when I’m blowing out the DOZENS of candles on my birthday cake this week, I will be wishing for those who deserve even more recognition.

My “Secret” List of New Year’s Resolutions

Do you share your New Year’s resolutions?

A 2007 research study from the University of Bristol found that women were more successful at achieving their New Year’s resolutions when they shared them publicly.

At a weekend dinner party, I kicked off a discussion about resolutions and then was appropriately heckled when I tried to not to share mine. One could argue my conduct was misguided given the research, however the same study found the secret for men was to set measurable, goal-oriented resolutions.

I am strikingly influenced by both data points. I am always a big fan of measurement and I have been known to share more than one personal tidbit in my life. Both about me and those close to me…usually to their unfortunate chagrin. So it wasn’t totally unfounded when one of the dinner party guests whispered to my wife that my # 1 resolution should be to “get some duct tape for my mouth.”

Given that sort of sentiment, I should have received heaping praise for my reluctance to share. But there was a deeper reason. The best resolutions reflect something much more powerful than a simple “goal.” They provide a window into our soul.

For that, I wanted keep my resolutions list secret, or at least partially. Allow me to explain. I think it’s fundamental to the challenge we all face in life. And that is, we are human.

I had many successes in 2013. But I also had many failures. I am convinced that if I shared the events that I deemed unsuccessful, or the situations that cause me to lose sleep, or the demons that run through my brain daily…you may somehow see me as weak and unfit to be your consultant, colleague, boss, friend, or trusted family member. Most of my “resolution” checklist is built on these loose footings. Somehow it’s easier to make plans from ashes than flowers.

I realize this isn’t healthy. Allowing these issues to rule one’s life will take the colour out of 2014. So I have been trying to crystallize one simple, more positive resolution for the year. I don’t have it perfected yet and candidly that makes me happy. If I can distill it to a tag line, it wouldn’t be authentic. God knows I do enough of that in my life.

During the party I stated I wanted to avoid the one BIG work disaster that seems to throw a cloud over every year. Pretty sure each of us could circle that one on our calendars. But yesterday as I trudged my way through fresh snow on the Niagara Escarpment, I realized this resolution needed reorienting. Let’s make it positive. So instead I resolve that every day, I am going to chase the one BIG work triumph that will shine brightly over all else that happens. In fact I am so enthused by this idea, I plan to extend it to my family life, my circle of friends, my personal fitness, my coaching, my volunteerism, and even my pets. Okay, the last one I made up.

But I like this spin. Forget avoiding disaster, let’s chase glory! After all, there has to be a reason it’s called HAPPY New Year!

TrojanOne is For Sale

No, just kidding. But who can blame any of my agency-owning peers for some wishful thinking of selling our businesses this week after witnessing the IMG sale?

In less than 10 years after being sold for $ 750 million to Forstmann Little by the estate of the late great Mark McCormack, IMG is now being sold for more than three times that…$2.4 billion to William Morris Endeavour. These two transactions reflect the brilliance of two men. Mark McCormack, who founded IMG in 1960, effectively invented the agency business model for sports and sponsorship marketing. The second genius in our saga is Ted Forstmann, who, according to the script written by industry pundits, went from a reviled investment banker criticized for gutting IMG…to a man who clearly knew what he was doing!!!

IMG has incredible assets in the properties they own and the rights they broker. Now we know they aren’t just incredible; they are pretty valuable. Worth billions.

So how much would you give me for TrojanOne? What assets do I have? You probably don’t see media rights to international properties or ownership of fashion shows or marketing relationships with star athletes on my balance sheet. But look a little further.

What I do have is the most dedicated and talented team of people you would ever want to be associated with, who proved to me once again in 2013 that they will do whatever it takes to get our clients promoted. They push the boundaries of creativity with Twitter-activated vending machines, keeping a relentless focus on clients’ business objectives, generating thousands of leads for a Grey Cup sponsor, or ensuring our field staff are motivated and equipped to travel the country and endure the demands of a grueling experiential tour schedule.

I have witnessed my team spend all night rebuilding bike racks at an international sports event; held my breath while they created from scratch, in less than 24 hours, a mobile payment system for an event registration venue that threw us a curve; and tried to support them relentlessly during six emergency conference calls on a weekend when a music property went astray.

Most people in life never get to work in area they love. The passion my people have for their work is amazing and I love them for it. That’s why TrojanOne will be accepting bids today starting at Infinity!

Boarding the WestJet Bandwagon

You know what I love best about the WestJet Christmas promo video that was soaring to 4 million YouTube views when I started writing this tonight?

Not the fact that the airline’s project lead for this campaign is a former employee of mine.

Not the fact that I was secretly (?) tipped off by a WestJetter the week before it came out. No, not by my ex-Trojanite!

Not the fact that I probably wasn’t being tipped off, but in fact being used as an influencer to hopefully spread the word.

Not the fact that I cry much too regularly at Christmastime, a condition I blame on Jimmy Stewart and his performance in my fave flick of all time, It’s a Wonderful Life.

No. The thing I love best is that this video was done by a company, WestJet, that treats its customers like it’s Christmas 365 days a year.
This has long been their differentiator and it’s entirely genuine. Hence, when you see this video (and if you haven’t, stop reading my drivel, grab a box of tissue, find a quiet place, dial up Google, and get ready to smile), you believe it to be genuine. Even though, in reality, it’s a stunt. A marketing activity. A promotion. Scripted. Contrived. Amplified. What could be more horrific?! Marketing!

Doesn’t matter. It’s a beautiful piece of marketing by a company that walks their talk.

So kudos to WestJet. Not just for the video, but for a little lesson for all of us in marketing.

Imagine if we all treated our clients like everyday was a holiday?