Archives For Properties

TrojanOne is For Sale

MH3 —  December 19, 2013

No, just kidding. But who can blame any of my agency-owning peers for some wishful thinking of selling our businesses this week after witnessing the IMG sale?

In less than 10 years after being sold for $ 750 million to Forstmann Little by the estate of the late great Mark McCormack, IMG is now being sold for more than three times that…$2.4 billion to William Morris Endeavour. These two transactions reflect the brilliance of two men. Mark McCormack, who founded IMG in 1960, effectively invented the agency business model for sports and sponsorship marketing. The second genius in our saga is Ted Forstmann, who, according to the script written by industry pundits, went from a reviled investment banker criticized for gutting IMG…to a man who clearly knew what he was doing!!!

IMG has incredible assets in the properties they own and the rights they broker. Now we know they aren’t just incredible; they are pretty valuable. Worth billions.

So how much would you give me for TrojanOne? What assets do I have? You probably don’t see media rights to international properties or ownership of fashion shows or marketing relationships with star athletes on my balance sheet. But look a little further.

What I do have is the most dedicated and talented team of people you would ever want to be associated with, who proved to me once again in 2013 that they will do whatever it takes to get our clients promoted. They push the boundaries of creativity with Twitter-activated vending machines, keeping a relentless focus on clients’ business objectives, generating thousands of leads for a Grey Cup sponsor, or ensuring our field staff are motivated and equipped to travel the country and endure the demands of a grueling experiential tour schedule.

I have witnessed my team spend all night rebuilding bike racks at an international sports event; held my breath while they created from scratch, in less than 24 hours, a mobile payment system for an event registration venue that threw us a curve; and tried to support them relentlessly during six emergency conference calls on a weekend when a music property went astray.

Most people in life never get to work in area they love. The passion my people have for their work is amazing and I love them for it. That’s why TrojanOne will be accepting bids today starting at Infinity!

Leading from the Front

MH3 —  April 11, 2013

How do I summarize a week where it seemed every waking moment was filled with inspiration kicking me in the butt?

Some of the motivation was formally delivered. I witnessed a riveting speech delivered by General Rick Hillier at the Canadian Sport Tourism Alliance Sport Events Congress. His central message about inspiring others and inspiring yourself revealed that his approach to motivating troops abroad was grounded in ensuring they stayed connected to being Canadian – a sip of Tim Horton’s coffee, a Christmas dinner made by a CO, a visit from the Stanley Cup.

Some of it arrived unexpectedly but in formal settings. In a meeting at Rideau Hall, I was enraptured to hear Bernard Shinder talk about how the event we now call Canada Day was created in the 1970’s by a group of well-connected Ottawa business leaders. Canada Day in Ottawa is a must do event for every Canadian, but in its early days was held away from the shadow of Parliament Hill, as the government feared it may flop!

Some out of the blue. An impromptu offer for a ride from the above Rideau Hall confab, found me being chauffeured by none other than General Walter Natynczyk and hearing about his three children, all proudly serving in our armed forces around the world. How energizing the words of a proud father were, discussing the love his offspring have for serving their country.

Some grew organically. Specifically from Charmaine Crooks, Debbi Wilkes, and Loreen Barnett participating in a Women of Influence panel, moderated by the non-influential male known as MH3, also at the CSTA event. Their voices combined to form a chorus of motivation and insights for women pursuing a career in sports marketing. To quote Debbi Wilkes, “Don’t let anybody else write the script for YOUR life!”

Some were ensnared in the jaws of defeat. Unfortunately at the hands of the US Women’s hockey team who upended Team Canada, in the gold medal world championship game, with their superior skills and sizzling skating. But defeat can be a powerful motivator and all of us should emotionally team up with our women for revenge in Sochi.

I misled you. This wasn’t even an entire week. It was actually only three days. And it wasn’t a butt kicking. No – it was more of a motivational stampede to catch up to those leading from the front!

 

 

I want to thank you for joining us in Montréal last week.

It was fun.
Thank you for honouring Marc Kielburger with the five-minute standing ovation that he so richly deserved. I know many of you were moved to tears by his presentation about the work that Me to We and Free The Children perform.

Your enthusiasm for all of the speakers was remarkable. Whether it be learning how to reach youth in
Québec through the wisdom of Danick Archambault of Astral TVPlus or how to touch the hearts of consumers through the passion of Nancy Marcus of Kruger Products or understanding how to do more with less via Michelle (sister of Olympian hoopster Kim Smith) and her teammate Louise Della Fortuna of Energizer.

Continue Reading “An Open Letter to All 2012 Canadian Sponsorship Forum Delegates”…

CSLSLessons Learned in 2011: Canadian Sponsorship Landscape Study

For sponsors, sponsees and agencies, the forecast for the upcoming year was that most see a glass half full scenario, with 35.9 per cent of sponsors expecting to spend more, 58.8 per cent of sponsees expecting more revenue and 70.3 per cent of agencies expecting more billing.

While 48.4 per cent of sponsors plan on similar spending to last year, 32.5 per cent of sponsees expect similar revenue and 8.1 per cent of agencies expect similar billing.

Agencies had the most reserved expectations, with 21.6 per cent predicting less billings, whereas 15.6 per cent of sponsors plan to spend less and only 8.8 per cent of sponsees projected less revenue.

Continue Reading “Lesson 13: Forecast for 2012 Varying and Ripe for Rainmakers”…

NHL All-Star Weekend Rocks

MH3 —  February 2, 2012

My apologies to Allstar Weekend for borrowing their URL to entitle my blog! But it was the first title that popped into my mind, and I am too pooped to come up with something else, so I don’t give a poop if they don’t like it. Besides, I have no idea who this band is…

Just kidding!

Nevertheless, NHL All-Star Weekend does rock in countless ways. You may not understand unless you’ve had a chance to be part of more than just the game. The NHL has taken this weekend and elevated it to a major, major, major league marketing extravaganza.

Whether it be the Scotiabank NHL Fan Fair, or the Energizer Lithium Lounge at Saturday night’s party hosted at the Molson Canadian Hockey House, there is something for young and old. Continue Reading “NHL All-Star Weekend Rocks”…

12 Partnerships I Loved in 2011

MH3 —  October 20, 2011

We are pitching on a music program right now, perhaps against some of my loyal readers, and I was asked by my staff to provide a favourite music memory.

Mine was J. Giles Band-inspired. Yes, back in grade 10, some girl named Beth dumped my (then) skinny behind, for my best friend Bill. True story. I then proceeded to play the aforementioned “Love Stinks” on my SEARS brand stereo (yes, true story) about twenty times a day for nearly a month. My poor dad threatened to shut off the power if he heard that same beat one more time during his morning coffee.

Love doesn’t actually stink. But jealousy, in a grade 10 sort of way, certainly does.

Yesterday at the Sponsorship Marketing Council of Canada Breakfast Forum, I talked about some of my current jealousies. Specifically, sponsorship programs that I have seen recently, of which I had NO part in, but wish I did. Continue Reading “12 Partnerships I Loved in 2011″…