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MH3 Blog, Coaching, Football, Sports

Sleepless in Seattle

Why in the name of Jim Zorn does everyone think the Super Bowl game was boring?

A safety on the first play from scrimmage?
A pick-six interception return by an obscure linebacker soon to be Super Bowl MVP?
A drum solo by Bruno Mars?
A gritty TD reception by an undrafted free agent?

I thought it was a great spectacle, albeit not a close game.

The highlights, big plays, and momentum-changing moments beautifully illustrated the true storyline behind the game. This game wasn’t about Manning vs Sherman; prolific offence vs dominating defence; skiers vs sippers. It was about Passion vs Precision.

The Precision was Peyton Manning and John Fox and the Denver Broncos’ attempt to out-think, out-plan, and out-scheme Seattle. Instead they were knocked out by the passion of the Seahawks.

That passion oozes out daily through the energy and emotion of Seattle head coach Pete Carroll. Maybe it was the decade in the California sun, but this 62-year-old man looks and acts 42. Once cast off from the NFL coaching ranks as too soft and too caring, his return to the league has been clearly categorized as triumphant with this Lombardi Trophy win.

Carroll honed his approach at USC and created a college football powerhouse with the Trojans. He didn’t change a thing when he returned to the No Fun League. Instead, what he has done is showcase the power of having a purpose, instilling confidence in your charges, and understanding that passion will always win out over system.

Carroll’s will to win is every bit as strong as the namesake on the Super Bowl trophy. It would be a disservice to suggest that Seattle doesn’t have complex schemes and systems. Of course they do. But more than that, they have a culture, a program, and a sense of team that goes far beyond any X’s and O’s.

MH3 Blog, Life Lessons, Living Life, Opinion

Licensed to Kill

Around 8:00 PM Friday night I wished that I was anywhere but on a blinding strip of highway, just a few miles north of Toronto.

It was the worst weather you could imagine.

For endless hours the visibility was limited to a few feet. The wind didn’t gust. It blew constantly. Seemingly on demand, when the road got icier, it blew harder. Deserted cars, overturned trucks, spontaneous snow drifts all had to be dodged. I was helpless. Providing me a tiny taste of what a blind person must experience daily, ever hopeful they have safely chosen their path and that those around them are mindful of their vulnerability.

On several harrowing stretches I was forced to stop completely and pray that no one was dumb enough to even attempt to keep moving. Tornado-like snow gusts created a vortex around us that had me convinced our all-wheel-drive wheels would soon be airborne; with me powerless to return our ship to tarmac.

Nearly 180 minutes later, we made it safely to our destination. Beyond the obvious gratitude to the driving gods and relief to have kept my family safe, I was quietly pleased that only once had I let my true emotions show how frightened I truly was.

I think everyone got thanked for their divine intervention. The maker of my automobile. The aforementioned driving gods. My dog’s role as a good luck charm. My fellow drivers for being equally as cautious as me.

At the same time as I was issuing my gratitude, a driver just a few miles from us didn’t exercise the same caution as those that had shared the road with me. Inexplicably he (I actually don’t know their gender) decided to pass a transport trailer.

Seconds later they were dead.

So was their passenger.

Four other people were extracted from their vehicles.

Three were airlifted to hospital with serious injuries, including a one-year-old baby who was ejected from the car. Yet somehow survived.

What could possibly have been so important on a snowy Friday night in Clearview Township that the driver had to pass a transport truck in zero visibility conditions? Was he or she the parent of this child? Or was the baby from the innocent vehicle they struck head on? There were at least two people in that car severely injured. But thankfully alive. For now.

I don’t care how big of a rush you are in. I don’t care how impatient, self-important, impaired, or utterly stupid you are.

PLEASE SLOW DOWN.

MH3 Blog, Business Lessons, Coaching, Football, Life Lessons, Sports, Work

Fearmonger

This morning, while taking my son to his freestyle skiing competition, I drove past one of my former rivals from my high school football days.

Predictably, he groaned as I began to tell him about every game we played against this school. Not again, he begged, and I begrudgingly retreated into silence. But silence can often prove to be a blessing, as it allowed me to think about my worst game against this rival.

It was the year I finally won the starting QB position. We travelled to this school for a season opener that we should have won. Instead I let the team down, played a tentative game, messed up my play calls, and cost us a victory.

Why? I was afraid. Panicked I would screw up. Frightened to lose my role. In the end, my fear-induced ineptitude swiftly cost me my QB job. This was my first experience realizing that if you think about something too much, it will come true.

There is no greater enemy in the arena or the boardroom than fear. Nothing frustrates me more than when I hear one of my employees is afraid of screwing up or even worse, afraid of me. I once had a client tell me I scared them.

Creating an environment devoid of fear has been a relentless objective of mine for several years. The only thing I want people to be concerned about is not trying. Not giving their all. Mistakes will happen. Initiatives may fail. Pitches may be lost. But trying and giving it our all is the true victory. Not trying is failure. I think I am most upset with people when they won’t try. The effort is as important as the result.

It’s a lesson we need to apply away from work as well. If you have kids who play sports, you have no doubt been a part of some great seasons and some crummy seasons. Odds are high that during the crummy seasons, your child and her teammates competed in a culture of fear. Usually created by a well-meaning coach who thinks she is installing a system, but doesn’t realize she’s installing a Pavlovian condition.

Maybe she is as afraid of losing as I was? Maybe she too had the same experience when she was 15? Maybe she too will drive past an arena from her youth, where fear got the better of her one game, and realize that fear doesn’t breed success.

MH3 Blog

Eating My Cake

Heard the most depressing ad on the radio this weekend.

Some yahoo has decided to launch a national search for the “Top 20 Under 20”. Just what I needed the week of my birthday is to hear that. First off I’m already a decade past being eligible for “Top 40 Under 40”, and I’m sure there is a “30 Something” award program that probably wouldn’t even let me attend their ceremony.

But Top 20 Under 20?

One of the advertised criteria is for candidates to identify their contribution to the world. Wow, we hope to find twenty teenagers in this country who have already made a contribution to the world? Seriously, there may be only twenty living teens on the planet that have truly impacted the world.

Perhaps we need to flip this paradigm on its head. Instead of awarding the young, why not recognize the worthy? Recognize those who have accrued, achieved, accomplished.

Top 100 over 100?
Top 90 over 90?
Top 80 over 80?
Top 70 over 70?
Top 60 over 60?
Top 50 over 50?

These awards would be a marketer’s dream, perfectly targeting the wealthiest cohorts in society, and loaded with rich content.

I’m a fan of today’s youth and their potential, enthusiasm, and creativity. Young minds today are powering the greatest innovations of the business world. Young minds are pushing the boundaries of how politics are conducted. Young minds are producing the charities that are tackling the biggest issues created by our flawed world.

Without today’s youth, my company doesn’t exist.

But without the Great Ones who will qualify for my Top “Over” awards, the stage upon which youth perform today would not exist. The Great Ones fought off dictators, stared down oppressive regimes, created a stable economic model, built robust education systems, and made health care attainable. All of which will produce more nominees for my awards than I can possibly imagine.

Good luck to all the Top 20 Under 20 nominees. But when I’m blowing out the DOZENS of candles on my birthday cake this week, I will be wishing for those who deserve even more recognition.

MH3 Blog, Life Lessons, Living Life, Opinion, Work

My “Secret” List of New Year’s Resolutions

Do you share your New Year’s resolutions?

A 2007 research study from the University of Bristol found that women were more successful at achieving their New Year’s resolutions when they shared them publicly.

At a weekend dinner party, I kicked off a discussion about resolutions and then was appropriately heckled when I tried to not to share mine. One could argue my conduct was misguided given the research, however the same study found the secret for men was to set measurable, goal-oriented resolutions.

I am strikingly influenced by both data points. I am always a big fan of measurement and I have been known to share more than one personal tidbit in my life. Both about me and those close to me…usually to their unfortunate chagrin. So it wasn’t totally unfounded when one of the dinner party guests whispered to my wife that my # 1 resolution should be to “get some duct tape for my mouth.”

Given that sort of sentiment, I should have received heaping praise for my reluctance to share. But there was a deeper reason. The best resolutions reflect something much more powerful than a simple “goal.” They provide a window into our soul.

For that, I wanted keep my resolutions list secret, or at least partially. Allow me to explain. I think it’s fundamental to the challenge we all face in life. And that is, we are human.

I had many successes in 2013. But I also had many failures. I am convinced that if I shared the events that I deemed unsuccessful, or the situations that cause me to lose sleep, or the demons that run through my brain daily…you may somehow see me as weak and unfit to be your consultant, colleague, boss, friend, or trusted family member. Most of my “resolution” checklist is built on these loose footings. Somehow it’s easier to make plans from ashes than flowers.

I realize this isn’t healthy. Allowing these issues to rule one’s life will take the colour out of 2014. So I have been trying to crystallize one simple, more positive resolution for the year. I don’t have it perfected yet and candidly that makes me happy. If I can distill it to a tag line, it wouldn’t be authentic. God knows I do enough of that in my life.

During the party I stated I wanted to avoid the one BIG work disaster that seems to throw a cloud over every year. Pretty sure each of us could circle that one on our calendars. But yesterday as I trudged my way through fresh snow on the Niagara Escarpment, I realized this resolution needed reorienting. Let’s make it positive. So instead I resolve that every day, I am going to chase the one BIG work triumph that will shine brightly over all else that happens. In fact I am so enthused by this idea, I plan to extend it to my family life, my circle of friends, my personal fitness, my coaching, my volunteerism, and even my pets. Okay, the last one I made up.

But I like this spin. Forget avoiding disaster, let’s chase glory! After all, there has to be a reason it’s called HAPPY New Year!

MH3 Blog, Business, Life Lessons, Marketing, Opinion, Properties, Sponsors, Sponsorship, TrojanOne, Work

TrojanOne is For Sale

No, just kidding. But who can blame any of my agency-owning peers for some wishful thinking of selling our businesses this week after witnessing the IMG sale?

In less than 10 years after being sold for $ 750 million to Forstmann Little by the estate of the late great Mark McCormack, IMG is now being sold for more than three times that…$2.4 billion to William Morris Endeavour. These two transactions reflect the brilliance of two men. Mark McCormack, who founded IMG in 1960, effectively invented the agency business model for sports and sponsorship marketing. The second genius in our saga is Ted Forstmann, who, according to the script written by industry pundits, went from a reviled investment banker criticized for gutting IMG…to a man who clearly knew what he was doing!!!

IMG has incredible assets in the properties they own and the rights they broker. Now we know they aren’t just incredible; they are pretty valuable. Worth billions.

So how much would you give me for TrojanOne? What assets do I have? You probably don’t see media rights to international properties or ownership of fashion shows or marketing relationships with star athletes on my balance sheet. But look a little further.

What I do have is the most dedicated and talented team of people you would ever want to be associated with, who proved to me once again in 2013 that they will do whatever it takes to get our clients promoted. They push the boundaries of creativity with Twitter-activated vending machines, keeping a relentless focus on clients’ business objectives, generating thousands of leads for a Grey Cup sponsor, or ensuring our field staff are motivated and equipped to travel the country and endure the demands of a grueling experiential tour schedule.

I have witnessed my team spend all night rebuilding bike racks at an international sports event; held my breath while they created from scratch, in less than 24 hours, a mobile payment system for an event registration venue that threw us a curve; and tried to support them relentlessly during six emergency conference calls on a weekend when a music property went astray.

Most people in life never get to work in area they love. The passion my people have for their work is amazing and I love them for it. That’s why TrojanOne will be accepting bids today starting at Infinity!

MH3 Activation, Blog, Business, Business Lessons, Marketing, Opinion, TrojanOne, Work

Boarding the WestJet Bandwagon

You know what I love best about the WestJet Christmas promo video that was soaring to 4 million YouTube views when I started writing this tonight?

Not the fact that the airline’s project lead for this campaign is a former employee of mine.

Not the fact that I was secretly (?) tipped off by a WestJetter the week before it came out. No, not by my ex-Trojanite!

Not the fact that I probably wasn’t being tipped off, but in fact being used as an influencer to hopefully spread the word.

Not the fact that I cry much too regularly at Christmastime, a condition I blame on Jimmy Stewart and his performance in my fave flick of all time, It’s a Wonderful Life.

No. The thing I love best is that this video was done by a company, WestJet, that treats its customers like it’s Christmas 365 days a year.
This has long been their differentiator and it’s entirely genuine. Hence, when you see this video (and if you haven’t, stop reading my drivel, grab a box of tissue, find a quiet place, dial up Google, and get ready to smile), you believe it to be genuine. Even though, in reality, it’s a stunt. A marketing activity. A promotion. Scripted. Contrived. Amplified. What could be more horrific?! Marketing!

Doesn’t matter. It’s a beautiful piece of marketing by a company that walks their talk.

So kudos to WestJet. Not just for the video, but for a little lesson for all of us in marketing.

Imagine if we all treated our clients like everyday was a holiday?

MH3 Blog, Life Lessons, Living Life, Opinion

Happy End Year

Please stop staring at me.

You’re giving me the willies. Besides it’s not very polite.

What’s so interesting about me? I’m not the only person on the planet who is guilty of what I did. Don’t even try to tell me that everybody else is innocent. Shame. Ridicule. Teasing. All of your tactics are unfair and downright annoying.

I see your beady eyes Father Time. Gleefully telling me it’s December already. Laughingly mocking me that 2014 is so close, that I probably swallowed three days in January with my last swill from my cappuccino accompanying this writing session. Must be nice to be so darn smug.

My annoyance is founded. The truth hurts. It is December. I am down to only a few more weeks to achieve my New Year’s resolutions. Yikes.

What about you?

Did you lose that weight? Go to the cottage more? Make those new friends? Read those books? Watch less TV? Swear less? Drink less? Swear you would drink less?

Father Time isn’t just looking at me. He’s stalking you too brothers and sisters. Better finish off those 2013 proclamations soon.

Or you won’t have time to make any for 2014!

MH3 Blog, Events, Football, Opinion, Sports

Green Cup

The confetti had barely landed on the Saskatchewan Roughriders’ Grey Cup Parade when the “dynasty” talk started.

If it wasn’t for a couple of excruciating losses in 2009 & 2010, the Riders would be sporting four Cup titles in the last seven seasons. Even winning two in that span puts them ahead of many of their rivals.

But off the field, the green Riders are a green dynasty. It’s estimated they will sell close to $10 million in merchandise this year; more than all other CFL teams combined…unless the Argos release the highly coveted limited edition Rob Ford XXXXL #12 jersey he has been modelling. It’s even more than most of the Canadian NHL teams, minus obvious exceptions like Toronto and Montreal. The Grey Cup Festival week and game generated $123 million for the local economy, which happens to be a part of what is now Canada’s richest province!

Brent Butt joked at one Grey Cup event that Saskatchewan loves football so much because the province is shaped like a football field. I might suggest the economics might also generate some of that affection!

But there is a key lesson in all this excitement. Like Darian Durant, it wasn’t so long ago that the province was trying to wave its team goodbye. They were lovable, yet losers. They were adored, but unsupported.

Magically, the team turned to community ownership and in a dramatic oversimplification, you could say the rest is history. But it’s true; community ownership has built this green machine. Over the Grey Cup weekend, Commissioner Mark Cohon talked about a 10th team for Atlantic Canada becoming a reality. The community ownership idea being eyed as the key business model.

Nothing makes more sense to me, for the CFL, than to see the Atlantic Schooners become a reality. The very real fan club by the same name would probably agree. A 10th team would do wonders for the league.

But I wonder if more teams shouldn’t look at this model. Sport building community. Community building sport. This past May we themed our sponsorship conference “Building Community.” Guess where we held it?

Saskatchewan. Home of the Green Cup!

MH3 Blog, Events, Football, Sports, Travel

The Grass IS Greener

This isn’t an “I am Canadian” ad, but Mr. MH3 has watched CFL football almost everywhere in this country.

But the word ‘almost’ wasn’t inadvertently placed in my opening sentence. Incomprehensibly, impossibly, inexcusably, I have never watched a game in the purest home of Canadian football, and also the home of one of my favourite prime ministers. For a Torontonian, I have been to Regina, Saskatchewan more than most, I’m sure. This is trip number 10, I think. Although one of them was during Craven, so maybe that should really count for at least 2.5 trips on its own! But it’s still the only current CFL city that for some reason I’ve never watched a game in. Actually I’ve watched the Riders play when I’ve been in Regina. But I was at a sports bar and the team was in Hamilton, so that doesn’t count.

As I’m bumpily (too bumpily by the way Captain Crunch, if you can hear me up in the cockpit) strutting on gilded wings towards the Regina airport through the evening sky tonight, it’s dawned on me: Grey Cup 101 will be my first Riders home game ever. Holy Horseshoes in my gitch, Luck is my middle name. And no, Dumb isn’t my first.

Rider Pride here I come. You’ll probably be happy to hear, I AM a Riders fan!! Big time. Favourite CFL team of all time. I already put in a deposit for future season tickets. Can’t wait to do a boys weekend trip for a game. Hopefully Russ Jackson, Condredge Holloway, Tom Clements, J.C. Watts or one of our other legendary former quarterbacks will inspire our current pivot’s play.

Yep, it’s true. I’m an Eastern Rider man. Sorry 306, me loving the Red and Black.

But now I’m troubled. Speaking of Red and Black, the new Ottawa team won’t be a Rider brand. So maybe I should become a Western Rider man. I have to admit this is troubling.

Truthfully, I’m not sure who I’m going to cheer for. The Ticats played all year at my alma mater, Moo U, and I’m a big Hank Burris fan and in awe of Kent Awestin. (Oh come on, of course I know it’s Austin). On the other hand Double D and Double C faced some pretty long odds to steal home field advantage for the Coupe final being hosted by the entire province of Saskatchewan. I’m pretty stoked for the football-crazy atmosphere that’s erupting when we are wheels down.

Saskatchewan so loves its football. I was in Calgary, with the 13th man, a couple of years ago and the Red Mile was definitely dyed green that weekend. Oh, I’m sorry. Is there a provincial law against the number 13 in your fair province? How silly of me to forget.

So I will start there. Let’s cheer for coaches on both teams who can count to twelve. Twelve is symbolic of what makes our Canadian game so amazing. Twelve players. Endless motion. Three downs. 110 yards. One optically bigger ball (according to some soothsayer named Lysko that used to be seen north of the 49th).

If you’ve never been to a Grey Cup, the emotion of what my iPad is sharing with you probably doesn’t mean much. This will be number 14 or 15 for me. I really should do an accurate count. I’m not just a groupie; I’m the groupie club President. Grey Cup week has few event peers when cast as a canvas for what our great country portrays.

Hey Canada, park your Ford frenzy for a week (please tell me you liked my pun…Ford…) and smell the greener grass.